Design with intent. Create with passion.

My name is Kelly O’Keefe and I welcome you to my portfolio! As you click your way through, I hope you learn much about me and my passions as a designer.

Design as Chemisty, Analytics, Art
To me, the word design encompasses a wide range of techniques and media rendered in specific ways in order to create an intended visual message. Design is an artist’s instrument in achieving solutions to obtain the most relevant, logical visual analysis of a subject. Interaction and relevance of typography, image, materials and media, can ultimately create a powerful message if the formula is flawless!

As a graphic designer, inspirational resources play a large role in the conception of my work. For example, characteristics of an object such as color palette and texture are a couple of simple, yet very powerful tools when used to design. A range of media has been applied throughout my works and is depicted in each section of my portfolio. Elements range from the layout, design and production of books, to design of event and personal identities. These have included but are not limited to promotional pieces (i.e. posters, brochures, business cards) and an interest in information design is present with the design of kiosk informational items and corporate summaries.